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Sans-serif typography in branding

Sans-serif is the default voice of modern branding, which is exactly why the choice of which one matters. The identities here range from neutral grotesks to geometric and humanist faces with real character. BRRRANDING has 189 identities tagged sans-serif, each checked by eye against the work.

Named typefaces in this set include Agrandir (2), Founders Grotesk (2), Neue Montreal (2), Acme Gothic and Aeonik. It is most often paired with Display (67), Serif (25) and Monospace (5). Common in Tech (49), Culture & Events (27) and Food & Drink (27). The newest additions are Tekprivacy by Another Collective, MoMA Family Festival by Little Troop and Rerun by Studio Gruhl.