Non-profit & Public branding

Charities, councils and public bodies need identities that work for everyone, in every language, on a small budget. The projects here show how studios make accessible systems feel warm instead of institutional. BRRRANDING has 10 hand-picked non-profit & public identities, released between 2018 and 2026, 7 of them rebrands and 3 new brands.

The palette across them leans Blue (6), Black & White (3) and Yellow (3). Most systems include motion (7), illustration (6) and print (6). Typefaces you will see: Brûle, Gotham and Inter. Studios include Anti, Asis and For The People; the newest additions are Carlton Parade by Frost*, RSPCA by Jones Knowles Ritchie and Shell win by The House of Two.