Retail branding

Retail identities have to work at scale, from storefronts to shopping bags to a checkout button. The projects here show how brands stay recognisable across every touchpoint. BRRRANDING has 12 hand-picked retail identities, released between 2021 and 2024, 8 of them rebrands and 4 new brands.

The palette across them leans Blue (5), Green (5) and Orange (4). Most systems include motion (8), website (8) and illustration (6). Typefaces you will see: Quarion and Self Modern. Studios include Ragged Edge, Diorama and Dozen Agency; the newest additions are Half & Half by Dozen Agency, Back Market by Studio Herrström and Vucko and Queens by Diorama.