Retail branding

Retail identities have to work at scale, from storefronts to shopping bags to a checkout button. The projects here show how brands stay recognisable across every touchpoint. BRRRANDING has 13 hand-picked retail identities, released between 2021 and 2024, 8 of them rebrands and 5 new brands.

The palette across them leans Green (6), Blue (5) and Orange (5). Most systems include motion (9), website (8) and illustration (7). Typefaces you will see: Aeonik, Quarion and Self Modern. Studios include Ragged Edge, Bauns Agency and Diorama; the newest additions are DailyFood by Bauns Agency, Half & Half by Dozen Agency and Back Market by Studio Herrström and Vucko.