Sponsor This spot is booked monthlyBooked monthly
BRRRANDING

Blue in branding

Blue is the default colour of trust, which makes it the hardest to make feel new. These identities find room in electric cobalts, inky navies and sky tints that avoid the corporate cliché. BRRRANDING has 121 identities where blue leads the palette; the colours are read from the work itself, not guessed.

It shows up most in Tech (30), Culture & Events (19) and Food & Drink (13). The usual partners are Black & White (38), Green (29) and Beige & Brown (24). Studios include Fiasco, Jones Knowles Ritchie and Wegrow; the newest additions are Yield by Bajgart Design Office, Wabi by Studio Dumbar/DEPT and MoMA PS1 Warm Up 2026 by SMLXL.

121 projects

Yield onchain summit brand identity by Bajgart Design Office

Yield by Bajgart Design Office

Wabi personal software app brand identity by Studio Dumbar/DEPT

Wabi by Studio Dumbar/DEPT

MoMA PS1 Warm Up 2026 music series campaign identity by SMLXL

MoMA PS1 Warm Up 2026 by SMLXL

HumaHome real estate agency brand identity by Kidults

HumaHome by Kidults

Melius brand identity by View Source

Melius by View Source

ArtPhilly brand identity by J2

ArtPhilly by J2

Intuit brand identity by JKR: wordmark, i symbol and Intuit Intelligence

Intuit by JKR

Tekprivacy data protection brand identity by Another Collective

Tekprivacy by Another Collective

Rerun brand identity by Studio Gruhl

Rerun by Studio Gruhl

Ytri Island Retreat brand identity by Bielke&Yang

Ytri Island Retreat by Bielke&Yang

Expensify brand identity by The Collected Works

Expensify by The Collected Works

Carlton Parade placemaking identity by Frost* for Bayside Council

Carlton Parade by Frost*

Pigment agentic AI brand identity design by Fiasco

Pigment by Fiasco

Public Pool brand identity design by Perky Bros

Public Pool by Perky Bros

Vermont brand identity design by DNCO

Vermont by DNCO

Forest Carbon brand identity design by Design Bridge and Partners

Forest Carbon by Design Bridge and Partners

Bristol Dockyards visual identity by How & How

Bristol Dockyards by How & How

Mark OS visual identity by Wegrow

Mark OS by Wegrow

Altiro brand identity design by Hunt

Altiro by Hunt

Britt Music & Arts Festival brand identity design by Fiasco

Britt Music & Arts Festival by Fiasco

Microsoft: Security brand identity design by Koto

Microsoft: Security by Koto

SunnySTEP brand identity design by Motto

SunnySTEP by Motto

Education Elements brand identity design by Gold Front

Education Elements by Gold Front

Equator brand identity design by For The People

Equator by For The People