Blue in branding
Blue is the default colour of trust, which makes it the hardest to make feel new. These identities find room in electric cobalts, inky navies and sky tints that avoid the corporate cliché. BRRRANDING has 107 identities where blue leads the palette; the colours are read from the work itself, not guessed.
It shows up most in Tech (27), Culture & Events (15) and Food & Drink (12). The usual partners are Black & White (34), Green (27) and Beige & Brown (21). Studios include Fiasco, Jones Knowles Ritchie and Wegrow; the newest additions are Tekprivacy by Another Collective, Rerun by Studio Gruhl and Ytri Island Retreat by Bielke&Yang.
107 projects
Typefaces
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Tekprivacy by Another Collective
Rerun by Studio Gruhl
Ytri Island Retreat by Bielke&Yang
Expensify by The Collected Works
Carlton Parade by Frost*
Pigment by Fiasco
Public Pool by Perky Bros
Vermont by DNCO
Forest Carbon by Design Bridge and Partners
Bristol Dockyards by How & How
Mark OS by Wegrow
Altiro by Hunt
Britt Music & Arts Festival by Fiasco
Microsoft: Security by Koto
SunnySTEP by Motto
Education Elements by Gold Front
Equator by Otherway
Euphemia by Love + Money
Tutu by Shuka Design
Brewser Beer by Studio Chong
Rubi by &Walsh
RSPCA by Jones Knowles Ritchie
Goolf by Wildish & Co.
Tottenham Hotspur by Nomad
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