Tendril

Tendril makes a self-watering planter in hand-finished ceramic. Indoor gardening took off during Covid, mostly with younger plant owners, but the shelves were still full of commodity pots from brands you couldn't tell apart, built like hardware for something that is actually very personal. Red Antler started from that: looking after a plant is emotional, and caring for something small keeps you going too.

The whole brand grows out of the product's own mechanism, the water that moves up through the planter so the plant always gets what it needs. Illustrator Audrey Helen Weber painted watercolour characters and plants inspired by that flow of water, and they became the heart of the system, paired with short, playful verses written from the plant's point of view. The illustration work won a D&AD Wood Pencil in 2026.

The wordmark is a soft, swashy serif in a deep plum brown, set on a bright lime green with pale mint and warm off-white around it. On the website it sits with Fraunces and Sneak by Tightype. Red Antler did the strategy, identity, messaging, packaging, art direction and website, and the watercolours run through posters, a billboard, plant labels, the site and the films that show how the planter works.