Manychat

Manychat is a chat marketing platform that lets businesses talk to their customers on Instagram, WhatsApp and Messenger. In 2022 its in-house brand team rebuilt the identity together with COLLINS, with Dinamo customising Gravity for the headlines.

The whole system runs on one idea, Beyond the Edge: every layout puts something inside a frame next to something that breaks out of it. Checkerboard pixel shapes spill out of speech bubbles and silhouettes, people step out of phone screens and headlines run off the page. A chat tool ends up with the energy of a street poster.

The rest is kept loose so it can grow: sharp green, thistle, electric cyan and ochre, a chunky M monogram, line icons, and Rooftop and CoFo Sans Mono for text. It runs across billboards, bus sides, merch, the office and every screen of the product.

Manychat brand team with COLLINS. Typography with Dinamo.