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BRRRANDING

Custom typeface in branding

A bespoke typeface is the most expensive and most distinctive thing a brand can own. The identities here commissioned or drew their own type, from full families to a single display cut. BRRRANDING has 61 identities that include custom typeface in the system.

You will find it most in Tech (14), Finance (8) and Food & Drink (8). Palettes lean Blue (31), Orange (19) and Green (18). Studios include Jones Knowles Ritchie, Bold Scandinavia and Koto; the newest additions are MoMA PS1 Warm Up 2026 by SMLXL, Manychat by COLLINS and Stack Overflow by Koto.

61 projects

MoMA PS1 Warm Up 2026 music series campaign identity by SMLXL

MoMA PS1 Warm Up 2026 by SMLXL

Manychat chat marketing brand identity by COLLINS

Manychat by COLLINS

Stack Overflow rebrand by Koto

Stack Overflow by Koto

ArtPhilly brand identity by J2

ArtPhilly by J2

Escola + Natureza identity by Polar for Instituto Alana

Escola + Natureza by Polar

Fello brand identity by Bold Scandinavia for the Swedish mobile carrier

Fello by Bold Scandinavia

Intuit brand identity by JKR: wordmark, i symbol and Intuit Intelligence

Intuit by JKR

Ytri Island Retreat brand identity by Bielke&Yang

Ytri Island Retreat by Bielke&Yang

Expensify brand identity by The Collected Works

Expensify by The Collected Works

Care.com brand identity design by Manual

Care.com by Manual

Public Pool brand identity design by Perky Bros

Public Pool by Perky Bros

Saaristo brand identity design by Bond

Saaristo by Bond

YLLW brand identity design by Gärde

YLLW by Gärde

Aptos brand identity design by Ashfall Studio

Aptos by Ashfall Studio

GoFundMe brand identity design by Koto

GoFundMe by Koto

Amazonia brand identity design by FutureBrand

Amazonia by FutureBrand

Toca Boca brand identity design by Bold Scandinavia

Toca Boca by Bold Scandinavia

OnHand brand identity design by Fiasco

OnHand by Fiasco

RSPCA brand identity design by Jones Knowles Ritchie

RSPCA by Jones Knowles Ritchie

West Loop brand identity design by Landor

West Loop by Landor

Tottenham Hotspur brand identity design by Nomad

Tottenham Hotspur by Nomad

Chester Zoo brand identity design by How&How

Chester Zoo by How&How

Breaking brand identity design by Maven Creative

Breaking by Maven Creative

Living Things brand identity design by NARI

Living Things by NARI