Sponsor This spot is booked monthlyBooked monthly
BRRRANDING

The best branding projects from around the internet. Updated whenever we find something worth your time.

Submit for feature Become a sponsor

Public Pool

by Perky Bros ·

"Lounging goods for pool days: an identity for the leisurewear brand made for adult swimmers at community pools, not beaches. Perky Bros channeled sun-soaked concrete and the scents of sunscreen and chlorine — a wordmark with bold lettering inspired by pool floats, a mono-weight pigeon symbol for inland urban life, the custom Rodger typeface, vibrant off-center colors, soft pool-shaped frames, and dome-embossed packaging that subtly evokes the sensation of floating just above the surface."

Fashion & Beauty 2024 New brand BlueBeige & Brown Sans-serifDisplayMonospace Custom typefaceMascotPackagingPrintMerchPhotographyMotionWebsiteEnvironmentalOut-of-home

Typefaces: Rodger by Central Type, Euclid Circular A by Swiss Typefaces, Spot Mono

The BRRRANDING newsletter

Liked Public Pool?
Get work like this in your inbox.

New identities every Monday, a themed issue every Thursday. Picked by hand, free.