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Display typography in branding

Display type is the personality layer: condensed, wide, soft, sharp or strange. The identities here lean on a display face for headlines and wordmarks, often paired with a quieter text font. BRRRANDING has 81 identities tagged display, each checked by eye against the work.

Named typefaces in this set include Agrandir (2), Aberta, Acme Gothic, Aperçu and Azeret. It is most often paired with Sans-serif (67), Serif (12) and Monospace (5). Common in Food & Drink (19), Culture & Events (18) and Tech (7). The newest additions are BrewBike by Koto, Public Pool by Perky Bros and Brooklyn Film Festival by Otherway.

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