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Tech branding

Software and AI companies change their identities more often than anyone else, so this is where the newest thinking shows up first: restrained type, one accent colour, motion systems built for product screens. BRRRANDING has 59 hand-picked tech identities, released between 2016 and 2026, 36 of them rebrands and 21 new brands.

The palette across them leans Blue (30), Black & White (26) and Green (24). Most systems include motion (46), website (43) and illustration (26). Typefaces you will see: Agrandir, Basis Grotesque and Champ. Studios include Koto, COLLINS and Fiasco; the newest additions are Wabi by Studio Dumbar/DEPT, Manychat by COLLINS and Robin by Otherway.