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Tech branding

Software and AI companies change their identities more often than anyone else, so this is where the newest thinking shows up first: restrained type, one accent colour, motion systems built for product screens. BRRRANDING has 53 hand-picked tech identities, released between 2016 and 2026, 31 of them rebrands and 20 new brands.

The palette across them leans Blue (27), Black & White (22) and Green (22). Most systems include motion (40), website (39) and illustration (24). Typefaces you will see: Agrandir, Basis Grotesque and Champ. Studios include Koto, Fiasco and How&How; the newest additions are Tekprivacy by Another Collective, Rerun by Studio Gruhl and Renasce by BRANDBLOCK.