Health & Wellness branding

Health brands are moving away from clinical blue and stock photography. The identities here use softer palettes, custom type and illustration to make care feel human. BRRRANDING has 7 hand-picked health & wellness identities, released between 2021 and 2025, 5 of them rebrands and 2 new brands.

The palette across them leans Blue (5), Black & White (3) and Green (3). Most systems include motion (6), website (5) and illustration (4). Typefaces you will see: Cheee, Founders Grotesk and NaN Druid Sans. Studios include Team, Area17 and in-house; the newest additions are Care.com by Manual, Needle by Wegrow and Gleamer by Area17.