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Finance branding

Banks, payment companies and investment platforms are shedding the navy-and-serif look. The identities here show how finance brands earn trust with colour, type and tone instead of tradition. BRRRANDING has 24 hand-picked finance identities, released between 2019 and 2026, 20 of them rebrands and 4 new brands.

The palette across them leans Black & White (14), Blue (12) and Green (5). Most systems include motion (22), website (16) and app (12). Typefaces you will see: Aeonik, Agrandir and Eiko. Studios include Ashfall Studio, Bajgart Design Office and Bigfish.design; the newest additions are Yield by Bajgart Design Office, Intuit by JKR and Expensify by The Collected Works.