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Finance branding

Banks, payment companies and investment platforms are shedding the navy-and-serif look. The identities here show how finance brands earn trust with colour, type and tone instead of tradition. BRRRANDING has 22 hand-picked finance identities, released between 2019 and 2026, 19 of them rebrands and 3 new brands.

The palette across them leans Black & White (12), Blue (9) and Green (4). Most systems include motion (21), website (15) and app (11). Typefaces you will see: Aeonik, Agrandir and Eiko. Studios include Ashfall Studio, Bigfish.design and Daybreak; the newest additions are Intuit by JKR, Aptos by Ashfall Studio and BCU Bank by Bigfish.design.