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Black & White in branding

Black and white is where typography has nowhere to hide. The identities here prove that a strong wordmark, good spacing and one well-chosen typeface can carry a whole brand. BRRRANDING has 90 identities where black and white leads the palette; the colours are read from the work itself, not guessed.

It shows up most in Tech (26), Finance (14) and Culture & Events (12). The usual partners are Blue (38), Green (19) and Beige & Brown (14). Studios include Koto, Area17 and Bedow; the newest additions are Yield by Bajgart Design Office, Wabi by Studio Dumbar/DEPT and Toomato by Inácio Eugênio.