Berlin studio LIT Create rebranded Circus Kitchens, a Hamburg food delivery startup that runs its own supply chain to serve freshly cooked, affordable meals every day. The identity keeps things simple and recognizable while leaving room to play: a set of "lazy faces" illustrations and bold, vibrant color carry the personality, and the restraint underneath mirrors the serious infrastructure behind the service. The work spans strategy, logo and brand design, illustration, the app interface, packaging and bags, out-of-home advertising, website and social.