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BRRRANDING

Rebrands

A rebrand has to carry the equity of the old identity into something new. The projects here show what studios keep, what they drop and how far a known brand can move. BRRRANDING has 141 of them, from 2017 to 2026.

Most are in Tech (36), Finance (20) and Culture & Events (19). Palettes lean Blue (77), Black & White (52) and Orange (38). Studios include Koto, Jones Knowles Ritchie and Bold Scandinavia; the newest additions are Manychat by COLLINS, Robin by Otherway and Melius by View Source.

141 projects

Manychat chat marketing brand identity by COLLINS

Manychat by COLLINS

Robin legal AI brand identity by Otherway

Robin by Otherway

Melius brand identity by View Source

Melius by View Source

Stack Overflow rebrand by Koto

Stack Overflow by Koto

Fello brand identity by Bold Scandinavia for the Swedish mobile carrier

Fello by Bold Scandinavia

Intuit brand identity by JKR: wordmark, i symbol and Intuit Intelligence

Intuit by JKR

Tekprivacy data protection brand identity by Another Collective

Tekprivacy by Another Collective

Rerun brand identity by Studio Gruhl

Rerun by Studio Gruhl

BrewBike brand identity by Koto

BrewBike by Koto

Caitlyn brand identity by Kallan & Co

Caitlyn by Kallan & Co

Expensify brand identity by The Collected Works

Expensify by The Collected Works

Museum of Soviet Arcade Machines brand identity by ONY

Museum of Soviet Arcade Machines by ONY

Care.com brand identity design by Manual

Care.com by Manual

Circus brand identity by LIT Create

Circus by LIT Create

WhatsApp brand identity launch film by Hueso

WhatsApp by Hueso

Brooklyn Film Festival brand identity by Otherway

Brooklyn Film Festival by Otherway

Comfy brand identity design by BUCK

Comfy by BUCK

YLLW brand identity design by Gärde

YLLW by Gärde

Aptos brand identity design by Ashfall Studio

Aptos by Ashfall Studio

GoFundMe brand identity design by Koto

GoFundMe by Koto

Cadmus brand identity design by Lovework

Cadmus by Lovework

Bristol Dockyards visual identity by How & How

Bristol Dockyards by How & How

Toca Boca brand identity design by Bold Scandinavia

Toca Boca by Bold Scandinavia

Altiro brand identity design by Hunt

Altiro by Hunt