Rebrands
A rebrand has to carry the equity of the old identity into something new. The projects here show what studios keep, what they drop and how far a known brand can move. BRRRANDING has 135 of them, from 2017 to 2026.
Most are in Tech (31), Culture & Events (19) and Finance (18). Palettes lean Blue (70), Black & White (48) and Green (32). Studios include Koto, Jones Knowles Ritchie and How&How; the newest additions are Tekprivacy by Another Collective, Rerun by Studio Gruhl and BrewBike by Koto.
135 projects
Typefaces
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Tekprivacy by Another Collective
Rerun by Studio Gruhl
BrewBike by Koto
Caitlyn by Kallan & Co
Expensify by The Collected Works
Museum of Soviet Arcade Machines by ONY
Care.com by Manual
Circus by LIT Create
WhatsApp by Hueso
Brooklyn Film Festival by Otherway
Comfy by BUCK
YLLW by Gärde
Aptos by Ashfall Studio
GoFundMe by Koto
Cadmus by Lovework
Bristol Dockyards by How & How
Toca Boca by Bold Scandinavia
Altiro by Hunt
BCU Bank by Bigfish.design
Britt Music & Arts Festival by Fiasco
Microsoft: Security by Koto
OnHand by Fiasco
SunnySTEP by Motto
TwelveLabs by Pentagram
Explore more
By industry
By colour
- Blue70
- Black & White48
- Green32
- Orange30
- Beige & Brown27
- Pink16
By element
- Motion112
- Website80
- Print66
- Illustration62
- Out-of-home59
- Photography50