Sponsor Wegrow Senior branding and design for B2B, AI and SaaS teams. This spot is booked monthlyBooked monthly
BRRRANDING

Robin

by Otherway ·

Robin is a legal AI app made by lawyers, engineers and educators. It is built to help legal teams move faster rather than replace them, so Otherway built the brand around one provocation: New Legal. What if legal stopped being the thing that slows a business down and became something that helps it grow?

The look is warm on purpose. Organic shapes, natural textures and confident serif type, with a painted world of forests and fields by California artist Ariel Lee and 3D journeys through it. The robin symbol is redrawn with sharper lines, the wordmark gets more weight, and a red-breast colour moves Robin away from the usual tech blues and purples.

A full design system covers type, tone, product and data, and runs from the website and app to print and conference screens, with light motion across every piece.

Illustration: Ariel Lee.

Tech 2025 Rebrand OrangeGreenBlack & White SerifSans-serif IllustrationMotionWebsiteAppPrint3D

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