Orange in branding
Orange is friendly without being childish, which is why food, finance and tech brands keep reaching for it. These identities show how it pairs with cream, black and deep blue. BRRRANDING has 47 identities where orange leads the palette; the colours are read from the work itself, not guessed.
It shows up most in Food & Drink (15), Culture & Events (6) and Tech (6). The usual partners are Beige & Brown (16), Blue (13) and Green (10). Studios include Earthling Studio, Jones Knowles Ritchie and Mother Design; the newest additions are Munchies and Cream by Two26, BrewBike by Koto and Ariadne by CRU.
47 projects
Typefaces
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Munchies and Cream by Two26
BrewBike by Koto
Ariadne by CRU
Museum of Soviet Arcade Machines by ONY
Care.com by Manual
Vermont by DNCO
Aptos by Ashfall Studio
Pauli & Sisters by Marina Veziko
Amazonia by FutureBrand
Bristol Dockyards by How & How
Toca Boca by Bold Scandinavia
BCU Bank by Bigfish.design
Britt Music & Arts Festival by Fiasco
SunnySTEP by Motto
Half & Half by Dozen Agency
Kobase by Twice Shy
Fork & Good by Mother Design
MOJU by Earthling Studio
West Loop by Landor
Peakon by Kontrapunkt
Burger King by Jones Knowles Ritchie
Fanta by Jones Knowles Ritchie
Pickt by Marka Works
Jubel by Earthling Studio
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