Orange in branding
Orange is friendly without being childish, which is why food, finance and tech brands keep reaching for it. These identities show how it pairs with cream, black and deep blue. BRRRANDING has 58 identities where orange leads the palette; the colours are read from the work itself, not guessed.
It shows up most in Food & Drink (15), Tech (12) and Culture & Events (7). The usual partners are Beige & Brown (22), Blue (20) and Green (14). Studios include Bold Scandinavia, Earthling Studio and Jones Knowles Ritchie; the newest additions are Camp Yerba by Forth+Back, HumaHome by Kidults and Robin by Otherway.
58 projects
Typefaces
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Camp Yerba by Forth+Back
HumaHome by Kidults
Robin by Otherway
Melius by View Source
Stack Overflow by Koto
Escola + Natureza by Polar
Fello by Bold Scandinavia
Intuit by JKR
Munchies and Cream by Two26
BrewBike by Koto
Caitlyn by Kallan & Co
Ariadne by CRU
Museum of Soviet Arcade Machines by ONY
Care.com by Manual
Vermont by DNCO
Aptos by Ashfall Studio
Pauli & Sisters by Marina Veziko
Amazonia by FutureBrand
Bristol Dockyards by How & How
Toca Boca by Bold Scandinavia
BCU Bank by Bigfish.design
Britt Music & Arts Festival by Fiasco
SunnySTEP by Motto
Half & Half by Dozen Agency
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