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Purple in branding

Purple sits between the warmth of red and the calm of blue, and brands use it when they want to feel premium, playful or slightly strange. The projects here show all three. BRRRANDING has 15 identities where purple leads the palette; the colours are read from the work itself, not guessed.

It shows up most in Tech (5), Finance (2) and Retail (2). The usual partners are Blue (7), Green (4) and Yellow (4). Studios include Bajgart Design Office, BUCK and Canva Creative Team; the newest additions are Yield by Bajgart Design Office, Wabi by Studio Dumbar/DEPT and MoMA PS1 Warm Up 2026 by SMLXL.