All projects / Color

Purple in branding

Purple sits between the warmth of red and the calm of blue, and brands use it when they want to feel premium, playful or slightly strange. The projects here show all three. BRRRANDING has 12 identities where purple leads the palette; the colours are read from the work itself, not guessed.

It shows up most in Tech (3), Finance (2) and Retail (2). The usual partners are Blue (4), Green (2) and Orange (2). Studios include BUCK, Canva Creative Team and Dozen Agency; the newest additions are Comfy by BUCK, Equator by Otherway and Half & Half by Dozen Agency.