Red in branding
Red is the loudest choice on the shelf and the hardest to get wrong. The identities here use it as a signal colour, as a full flood, or as the one accent that makes everything else look calm. BRRRANDING has 32 identities where red leads the palette; the colours are read from the work itself, not guessed.
It shows up most in Food & Drink (8), Culture & Events (5) and Tech (5). The usual partners are Blue (10), Orange (9) and Beige & Brown (8). Studios include Area17, Asis and Base Design; the newest additions are Bar Rêve by DutchScot, Intuit by JKR and Munchies and Cream by Two26.
32 projects
Typefaces
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Bar Rêve by DutchScot
Intuit by JKR
Munchies and Cream by Two26
MoMA Family Festival by Little Troop
Rerun by Studio Gruhl
Renasce by BRANDBLOCK
Brooklyn Film Festival by Otherway
Pauli & Sisters by Marina Veziko
Cadmus by Lovework
Education Elements by Gold Front
Fork & Good by Mother Design
HAPPY VIKING by Gander
Rotorious by Hellohi
Bose by COLLINS
Shell win by The House of Two
Burger King by Jones Knowles Ritchie
THE NEW YORK TIMES: FOOD FESTIVAL by Base Design
Strawberry by Bold Scandinavia
National Gallery of Canada by Area17
Colorfield by Stockholm Design Lab
Yezzz! by Reynolds and Reyner
We Believe Hub by John Dias
Tuum by Verve
CANADA by Cossette
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By industry
By element
- Motion23
- Print22
- Website16
- Environmental13
- Merch13
- Illustration12
