Pauli & Sisters
"A punchy, perky and poppy identity for the Californian organic skincare brand, built to subvert everything expected of organic cosmetics: a typographic system of Sharp Sans and Beatrice with Cooper Light, a vivid orange palette drawn from the Repair serum paired with pastel blue, and embossed leaf details that keep the healing purpose sincere."
Typefaces: Sharp Sans, Beatrice, Cooper
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