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BRRRANDING

New brands

A new brand starts with a blank page and no baggage. The identities here were built from scratch for launches, spin-offs and companies naming themselves for the first time. BRRRANDING has 94 of them, from 2016 to 2026.

Most are in Food & Drink (21), Tech (21) and Culture & Events (15). Palettes lean Blue (43), Green (38) and Black & White (32). Studios include Bedow, Design Bridge and Partners and Fiasco; the newest additions are Camp Yerba by Forth+Back, Yield by Bajgart Design Office and Wabi by Studio Dumbar/DEPT.

94 projects

Camp Yerba brand identity for Yerba Madre by Forth+Back

Camp Yerba by Forth+Back

Yield onchain summit brand identity by Bajgart Design Office

Yield by Bajgart Design Office

Wabi personal software app brand identity by Studio Dumbar/DEPT

Wabi by Studio Dumbar/DEPT

MoMA PS1 Warm Up 2026 music series campaign identity by SMLXL

MoMA PS1 Warm Up 2026 by SMLXL

Tendril self-watering planter brand identity by Red Antler

Tendril by Red Antler

HumaHome real estate agency brand identity by Kidults

HumaHome by Kidults

Toomato tomato paste brand identity by Inácio Eugênio

Toomato by Inácio Eugênio

Piedmont Art Walk event identity by Mucho

Piedmont Art Walk by Mucho

DailyFood grocery store brand identity by Bauns Agency

DailyFood by Bauns Agency

ArtPhilly brand identity by J2

ArtPhilly by J2

Escola + Natureza identity by Polar for Instituto Alana

Escola + Natureza by Polar

Bar Rêve brand identity by DutchScot

Bar Rêve by DutchScot

Munchies and Cream ice cream brand identity by Two26

Munchies and Cream by Two26

MoMA Family Festival: Another World festival identity by Little Troop for The Museum of Modern Art

MoMA Family Festival by Little Troop

PostNord Bragdguldet stamps by Bedow

PostNord Bragdguldet by Bedow

Renasce brand identity design by BRANDBLOCK

Renasce by BRANDBLOCK

Ytri Island Retreat brand identity by Bielke&Yang

Ytri Island Retreat by Bielke&Yang

Ariadne brand identity by CRU

Ariadne by CRU

Carlton Parade placemaking identity by Frost* for Bayside Council

Carlton Parade by Frost*

GBGT Box 'A Lovely Atmosphere' packaging by Bedow

GBGT Box by Bedow

Pigment agentic AI brand identity design by Fiasco

Pigment by Fiasco

Public Pool brand identity design by Perky Bros

Public Pool by Perky Bros

Saaristo brand identity design by Bond

Saaristo by Bond

Glass brand identity design by Kallan & Co

Glass by Kallan & Co