Escola + Natureza

"Escola + Natureza is an initiative by Instituto Alana, a Brazilian organization that transforms urgency and optimism into actions to defend and promote children's rights. The movement aims to adapt school spaces to new climate realities and reconnect children with the natural world.

Starting from the idea that 'we only care for what we love', this visual identity builds communication that inspires change and connects new generations to nature. Developed to engage adults without losing its childlike essence, the visual expression has genuinely Brazilian roots, with a diverse library of illustrations featuring native species. The custom typeface, developed by Familiar Faces, who also designed the logo, reinforces the brand's distinctive character, and the symbol captures the essence of the project: a child in mid-leap holding a flower, and becoming one with it."