Home & Living branding

Furniture, homeware and interiors brands sell craft and calm, so their identities tend toward natural palettes, generous whitespace and type with a bit of character. BRRRANDING has 8 hand-picked home & living identities, released between 2020 and 2026, 3 of them rebrands and 5 new brands.

The palette across them leans Beige & Brown (4), Black & White (3) and Orange (3). Most systems include motion (7), print (7) and website (6). Typefaces you will see: Azeret, Fraunces and GD Grio. Studios include DixonBaxi, Gärde and Kidults; the newest additions are Tendril by Red Antler, HumaHome by Kidults and YLLW by Gärde.