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BRRRANDING

All projects / Typography

Serif typography in branding

Serif type signals heritage, editorial authority or a touch of luxury, and lately it has been showing up in places it never used to, from tech startups to food brands. These identities use it with intent. BRRRANDING has 43 identities tagged serif, each checked by eye against the work.

Named typefaces in this set include Azeret, Basier Mono Circle, Beatrice, Brûle and Cooper. It is most often paired with Sans-serif (25), Display (12) and Monospace (4). Common in Tech (9), Food & Drink (6) and Culture & Events (4). The newest additions are BrewBike by Koto, PostNord Bragdguldet by Bedow and Ytri Island Retreat by Bielke&Yang.

43 projects

BrewBike brand identity by Koto

BrewBike by Koto
PostNord Bragdguldet stamps by Bedow

PostNord Bragdguldet by Bedow
Ytri Island Retreat brand identity by Bielke&Yang

Ytri Island Retreat by Bielke&Yang
Caitlyn brand identity by Kallan & Co

Caitlyn by Kallan & Co
Ariadne brand identity by CRU

Ariadne by CRU
Expensify brand identity by The Collected Works

Expensify by The Collected Works
Care.com brand identity design by Manual

Care.com by Manual
Pigment agentic AI brand identity design by Fiasco

Pigment by Fiasco
Circus brand identity by LIT Create

Circus by LIT Create
Saaristo brand identity design by Bond

Saaristo by Bond
Forest Carbon brand identity design by Design Bridge and Partners

Forest Carbon by Design Bridge and Partners
Pauli & Sisters brand identity design by Marina Veziko

Pauli & Sisters by Marina Veziko
Cadmus brand identity design by Lovework

Cadmus by Lovework
Altiro brand identity design by Hunt

Altiro by Hunt
Britt Music & Arts Festival brand identity design by Fiasco

Britt Music & Arts Festival by Fiasco
Education Elements brand identity design by Gold Front

Education Elements by Gold Front
Equator brand identity design by Otherway

Equator by Otherway
12 brand identity design by Base

12 by Base
Brewser Beer brand identity design by Studio Chong

Brewser Beer by Studio Chong
Rubi brand identity design by &Walsh

Rubi by &Walsh
Main brand identity design by OHMY Design Studio

Main by OHMY Design Studio
Tottenham Hotspur brand identity design by Nomad

Tottenham Hotspur by Nomad
Trulioo brand identity design by PENDO

Trulioo by PENDO
Brother Films brand identity design by Forth+Back

Brother Films by Forth+Back

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More type styles

All typefaces and styles

By industry

By colour

By element

Typefaces in these identities

All typefaces in use