Canva Create 2023: A Brand New Era

Canva Create returns with a Brand New Era for teams — and a brand new look.

With more than 1.5 million people registered to attend in-person and virtually from all across the world, Canva Create: Brand New Era revealed the exciting ways we’re evolving our products to empower brands in this new era.

To bring this vision to life, we designed a distinct and elevated brand identity that communicated our key message through photography, motion graphics, experiential activations, and environmental design.

The theme of this year's Canva Create, focused on empowering everyone to embrace a Brand New Era of visual communication — an era where AI-powered technology equips everyone to design anything they can think of, at any scale.

Using a timeline device, we wanted to visualize the evolution of the design process. Exploding out of this exciting point of time. Each set of images creates a different 'brand world' showing the layers of building a brand. The design system uses a sense of forward momentum and the colour palette hints at the dawn of a new era.

We created templates and toolkits to empower our whole team to use the Brand New Era identity.