Frydate

Frydate — Not your average frietkot. What happens when you stir in a branding agency with Belgian frymanship?

How do you turn a humble friterie into a trendsetting, fresh-faced hospitality concept?

With a homemade menu of burgers and snacks, the ambition was clear: redefine the friterie experience—fresh, welcoming, and accessible to all.

Frydate® sinks its teeth into a brand personality with crispy content and quirky language. The brand not just conveys the know-how of what frying should be all about, what’s on offer is also genuinely fresh and really surprising.

The catchy name and ditto branding concept are an unmistakable nod to the clever brand strategy. And, let’s be honest, both the approach and context lend themselves perfectly well to tasteful visual and verbal creations. The result? A copious tray of instantly recognizable classics and some new tongue-in-cheek creations.

We had a clear order list with touchpoints to begin with: from menu screens, digital order screens, social media content, to the extensive development of all visual material. All of these elements to support our final brand activation plan.