Trust

Trust is one of the worlds largest and most secure Crypto Wallets with over 70 million users. As one of the early Self Custodial Wallets, Trust has a large community across the world that regularly use the platform to buy, earn and swap crypto and other assets.

We worked with the leaders at Trust Wallet to transform their brand. As a natural evolution of the platform, the name has been simplified to ‘Trust’ to show their expansion beyond the original functionality of the wallet. A brand purpose around ‘Freedom Foundations’ was introduced that expressed their focus on inclusive design and represents the new Web3 services and infrastructure they provide for their decentralised community.

Primarily a digital brand, everything has been considered for onscreen use and animation. The bright colours are designed to maximise accessibility. Users can now switch between light and dark modes across their digital experience – making number crunching for developers and hardcore crypto users happy. A really fun aspect of this brand is that in white mode the lead colour is the blue, while in darkmode the lead colour is the green. This maximises contrast and allows buttons and key functional elements to achieving AAA compliance for small text usage.