Omlet

Omlet committed to questioning everything. With a rebrand to help them grow internationally.

“Can a chicken be a pet?” The product-designer founders at Omlet asked a simple question at the start of their journey. Their answer was the Eglu Cube, a totally new kind of chicken coop that makes chicken-keeping a breeze. When they came to us they’d sold 150,000 worldwide and built a passionate community of chicken-keepers along the way.

With a growing range of products and new investment, the rebrand set out to help Omlet expand globally in the remarkably competitive $250+ billion pet care sector.

A full rebrand that puts Omlet’s questioning nature at the heart of the business. And a collaboration with the in-house team to bring it to life.

In a category with little real innovation, Omlet asks different questions to find different answers. Working with the founding team, and building commitment throughout the business, we distilled Omlet’s questioning nature into a single, scalable idea. Pet keeping opens up a World Of Wonder.

The World Of Wonder comes to life in an identity born from the brand’s own product design principles. A start from scratch approach, a pleasing tactility, and a playful irreverence.