The Circle

Supporting a movement of global feminism through a brand that amplifies female voices.

A new Chief Executive, armed with a new strategy, and inheriting a huge legacy of impact, community and prestige. The brief to rebrand The Circle was not only to unite its audiences of community members, celebrity supporters, partners and donors around the new focus - to end violence against women and girls and support the economic empowerment of women - but to amplify its impact and the voices behind the name. The Circle needed a brand that called people to action around the globe, in solidarity for women and a new movement of feminism.

Since the dawning of time, women have come together to convene, commune, and collectively shape a shared future. And in 2008, one such gathering of women with Annie Lennox at the helm, led to the creation of The Circle. From that moment, the organisation has provided the space for women to come together and engage in the subtle yet mighty process of change making – from demanding a living wage for garment workers, to providing resources for women fleeing persecution. But the world has changed since 2008, and so has feminism.