Sports branding

Sports identities carry history and have to survive on kits, stadium signage and tiny app icons at the same time. These projects show how studios modernise crests, numbers and type without losing the fans. BRRRANDING has 5 hand-picked sports identities, released between 2022 and 2025, 2 of them rebrands and 3 new brands.

The palette across them leans Blue (3), Green (3) and Yellow (2). Most systems include illustration (4), print (4) and motion (3). Typefaces you will see: ONY One, ONY Track and Spurs Display. Studios include Bedow, LOVE and Nomad; the newest additions are PostNord Bragdguldet by Bedow, Goolf by Wildish & Co. and Tottenham Hotspur by Nomad.