Habit Coffee

Habit is a bright and ambitious project created by people with years of experience in the coffee industry. One of its main goals is to build a habit of living freely and brightly, in a world where every cup of coffee is not just a drink made by a skilled barista, but an emotion that sets the tone for the whole day.

The name Habit and the brand's philosophy were our starting point for the visual identity. Habit is about more than coffee: it is about emotion, freedom and the habit of treating yourself. Bright and bold, it seems to say: bad day? Coffee, maybe? Good day? Coffee! Whatever happens and wherever you are, find time to treat yourself.

We tried to reflect all of this in the branding. The logo is a dynamic, free form that can fill a whole surface, hide in a corner or even dance around with the slogan: complete freedom. And the playful characters always find time for a cup of coffee.

Pink is a bold color and fairly rare in the coffee industry, which sets the project apart from its competitors. We live in a city where for eight months a year everything is shades of grey, so we chose pink and blue as bright bursts of joy that, we hope, will grow into a good habit.