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Seven logos built to move, picked by hand.
A logo lives on screens now, long before it reaches a sign or a business card. Motion is the best way to explain the idea behind it: in two seconds the mark tells its own story, no deck, no paragraph. And when it is done right, that first movement becomes the start of the motion system for the whole identity, from the website to the brand film. Seven marks this week that do exactly that. No algorithm. No AI. Just great work.
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SEVEN LOGOS THAT MOVE
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TwelveLabs by Pentagram
A horse that gallops like a Muybridge sequence, drawn in the dashes of a video timeline. TwelveLabs makes AI that understands video, so the mark never stands still.
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55th Karlovy Vary IFF by Najbrt
Two bars, two circles, and the pupils roll into place until the eyes read as 55. The festival number, watching the screen.
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Cub Studio by Fraser Davidson
The bear turns its head and flips into a guitar pick with the Cub script, then back to the bear. Two logos in one loop.
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Escola Natureza by Polar
A runner with a flower for a head, drawn in one thick stroke. The figure leans in, pushes off and sprints, the way kids do when school happens outdoors.
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Stack Overflow by Koto
The old stack in its tray drops to a single line and rebuilds as building blocks. The toppling tower stays, a nod to the error behind the name.
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Piedmont Art Walk by Mucho
The word Art grows two legs and walks the route with everyone else, from the yard signs to a red boot used as a donation box.
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Culture House Sunderland by Studio Blackburn
The C&H monogram turns and clicks into the outline of a house. That house then frames the photos, holds the wayfinding and carries the type around its edges.
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Want one that moves? Loop T, Blossom and Leaf Loop in the BRRRANDING Shop come with their animation, and each is sold once. See the animated logos.
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See all 240+ projects
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Creative Director
Koto · London, UK · £95,000 to £120,000 a year
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Brand Designer, Web
Figma · San Francisco, New York or Remote (US)
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Senior Brand Designer, Experiential
Stripe · New York or San Francisco · $175,200 to $262,800 a year
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Senior Brand Designer
Vercel · San Francisco or New York, USA · $156,000 to $234,000 a year
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Hiring a designer? Post a role for $99. It sits at the top of the board for 30 days and goes out in this email.
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BRRRANDING is a curated collection of the best branding projects from around the internet. No algorithm. No AI. Just great work.
Made by Vadim Carazan · © 2026 BRRRANDING
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