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NEW ON BRRRANDING
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Brand guidelines and tools, picked by hand.
BRRRANDING has a new section: Resources. It’s one page with the links I’d send to a designer friend: public brand guidelines worth studying, AI tools that help in identity work, and the type, mockups and assets for presenting a brand.
There are 28 picks for now, in three groups. Here are a few of my favourites.
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6 BRAND GUIDELINES TO STUDY
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I added these six this week. Each one shows a different way to build a brand site, from Klarna’s bold, photo-led pages to Herman Miller’s editorial manual.
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Klarna
Proudly pink. How Klarna speaks and looks, with a playful voice and bold, photo-led style.
brand.klarna.com |
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Wise
Wise’s design site, from brand direction and inspiration to the system behind the app.
wise.design |
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Cash App
Logo, colour, type, motion and voice for a brand built on order versus explosive freedom.
design.cash.app |
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Instacart
The logo, the carrot, the Big Green Bag, colour and type, laid out as a warm, editorial guide.
heyitsinstacart.com |
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DevRev
Their 2024 identity guidelines: strategy, logo, type, colour, photography and illustration.
devrev.standard-projects.com |
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Herman Miller
Editorial guidelines, from what they believe and their voice to type, colour and photos.
brandstandards.hermanmiller.com |
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AND TWO TOOLS
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One from AI tools and one from mockups, both first in their group on the page.
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AI TOOLS
Meshy
Makes textured 3D models from a prompt or image, for packaging, objects and brand props.
meshy.ai |
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MOCKUPS
Mockuuups Studio
Thousands of device and print mockups you can fill in the browser, Figma or the Mac app.
mockuuups.studio |
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YOUR TOOL HERE
Make something designers use?
One sponsor at a time gets the banner at the top of Resources, for $150 a month. Hit reply to book it, or see all sponsor options.
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Which resource would you add? Hit reply and tell me, I read every email.
Vadim
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See all 233 projects
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BRRRANDING is a curated collection of the best branding projects from around the internet. No algorithm. No AI. Just great work.
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