For a long time BRRRANDING was only a wordmark. It works at the top of a page, but it gets lost in the small places: a browser tab, a profile picture, the corner of an email. And we have big plans for BRRRANDING, so we needed something that works at a much smaller size.
So I took the first four letters and put them in a yellow box. Same letters as the wordmark, just squeezed together until they fit. BRRR is the sound in the name and the part that makes it stick, so it felt like the right piece to keep.
You'll see it in your browser tab and on our socials first, then around the site and at the bottom of these emails. More updates are coming very soon.
