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Fintech branding

Fintech brands have to look trustworthy and modern in the same breath, which is why so many of them pair a warm palette with a sober grotesk and spend their budget on motion. BRRRANDING has 1 hand-picked fintech identity, released in 2022, a rebrand.

The palette across them leans Blue and Green. Most systems include app, custom typeface and illustration. Typefaces you will see: Expensify Mono, Expensify Neue and Expensify New Kansas. Studios include The Collected Works; the newest additions are Expensify by The Collected Works.