"Pfizer is among the world’s largest pharmaceutical companies and one of the most recognizable brands across all industries. After more than 170 years, the company has arrived at a new era. Narrowing its focus, Pfizer had undertaken an ambitious transformation at the most significant moment in the company’s history — at the height of the COVID-19 pandemic. As a result, they have reclaimed their role as trailblazing scientific researchers, makers, and doers with a bold and confident outlook: the new Pfizer is not only treating difficult diseases — they’re curing them.To mark this evolution, Pfizer enlisted Team to create a new identity that celebrated its storied history, while signaling a new chapter for the company from scientific fast follower to innovative science leader."